Living Room
Sofas that hold the whole family, coffee tables that earn their place, and the rug that ties it together.
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New Season
Designed formodern living
Furniture, bedding, kitchenware and decor for every room — made to be lived in, priced to be affordable. Delivered nationwide across Peninsular Malaysia.
Fast deliveryRM80 furniture delivery in Klang Valley
Nationwide reachPeninsular Malaysia, door to door
Flexible paymentFlexiPay instalments at 0% interest
Membership rewardsPoints, vouchers and member-only prices
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Everything for every room
From the sofa you sink into after work to the mug you reach for first thing in the morning.
Shop by room
Start with the room you live in most
Bedroom
Bed frames, wardrobes and bedding that make the last hour of the day the best one.
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Just in
New arrivals
Our latest arrivals are not simply furniture — they are pieces that bring charm and innovation into your home.
New-11%
New
-7%
New
Bestseller
New
-13%
New
Limited time
Enjoy discounts of up to RM50 in-store
Grab an SSFHOME voucher and spend it at any of our outlets nationwide. Stack it with clearance prices for the biggest saving of the season.
Claim your voucher*Valid at all SSFHOME outlets only. Terms & conditions apply.
SAVERM30
All usersWith a minimum spend of RM300
SAVERM50
All usersWith a minimum spend of RM500
UP TO44%
Clearance zoneBuy more, save more — while stocks last
Get inspired
All featured series
Shop the look
Featured series styled by our team. Tap a room to shop every piece in it.
1.2M+Members
SSFHOME Membership
Members pay less. Every visit.
Join free in under a minute and start collecting points the moment you check out — online or at any outlet.
Member-only prices
Exclusive markdowns on hundreds of items each month.
Points on every ringgit
Redeem points as cash off your next purchase.
FlexiPay at 0% interest
Split larger purchases into monthly instalments.
Birthday & VIP vouchers
Monthly must-haves reserved for VIP members.
Outlets
Visit your nearest SSFHOME
Sit on the sofa before you buy it. Our showrooms across Malaysia carry the full range, and our team will help you plan the room.
70+Outlets nationwide
13States covered
Daily10am – 10pm
Latest happenings
Read the blog
Sales, events and decorating tips
Check out our current sales events, contests, decoration tips and many more.
Monthly Must-Haves — VIP Members Exclusive
Calling all VIPs. This month's must-haves are officially here, and these deals are reserved strictly for you.
Read more
Special Markdown: big deals on your favourites
Happiness costs less this month at SSFHOME. Exclusive deals on the pieces you already had your eye on.
Read more
Something beautiful is blooming at Glenmarie
We have some growing news to share — we are thrilled to invite you to the opening of our newest outlet.
Read more
About SSF HOME Group
Malaysia's home living retailer since 1989
We are principally involved in the retail of furniture, home décor and home living products, available through our retail outlets and our own e-commerce website.
We manage and operate all 45 retail outlets under three retail brands — “SSFHOME”, “SSF – Great Lifestyle Made Affordable” and “SSF” — with a total retail space of approximately 1,030,032 sq ft across shopping malls, shoplots and standalone outlets. There is no difference in target market between the brands; each simply widens the Group's market presence.
Our outlets use visual merchandising — window, house, concept and eye-level displays — so customers can picture how a piece will work in their own home. A forced-path layout guides shoppers through the store, and merchandise racks along the route make it easy to pick up items on the move.
Retail operations are supported by our central warehouse at Hap Seng Business Park, Shah Alam, Selangor, our sole warehouse for incoming inventory and outlet distribution. An ERP system keeps stock levels matched to demand, and our in-house logistics team runs seven lorries alongside third-party couriers.
SSFHOME
SSF – Great Lifestyle Made Affordable
SSF
45Retail outlets managed and operated nationwide
1,030,032 sqftTotal retail space across all outlets
13States and territories covered, from Perlis to Sabah
28Trusted supplier partners in our network
100,000+Active SSFHOME VIP members as at 30 April 2024, contributing more than 90% of Group revenue
Our competitive strengths
Why the business holds its ground
Established extensive presence in Malaysia
- Manage and operate 45 retail outlets with a total retail space of 1,030,032 sqft
- Economies of scale spread costs across more outlets, enhancing efficiency
Established track record and supplier network
- A long record in the local home furnishing retail industry
- A supplier network of 28 trusted partners
- Supplier mix gives flexibility and leverage in price negotiations
Large base of loyal customers
- Over 100,000 active members nationwide as at 30 April 2024
- Active members contribute more than 90% of revenue
Large inventory and wide product mix
- Various price points let us appeal to the mass market
- We can respond quickly to changing market conditions
- High inventory levels avoid product shortages
Vision & Mission
What we are working towards
To become an internationally recognised home living solutions provider.
To provide reasonably priced and high quality products, constructing an innovative and desirable home living environment for all, at the same time improving consumer lifestyle.
To promote a creative lifestyle concept, with products that will improve standard of living.
Our milestone
From one shoplot in Kepong to 45 outlets
Three and a half decades of the Group's history — scroll sideways, or use the arrows.
Seven Star Trading is incorporated
A wholesale business in artificial flowers and plants, run from a rented 1,600 sqft shoplot in Kepong, Selangor.
Into retail
Ventured into the retail segment with a combined wholesale and retail store including a warehouse, showcasing our range of artificial flowers and plants.
“SSF Home Deco Mart” opens
Our first branded outlet at Sri Damansara Industrial Park, Selangor — three storeys of home décor, wedding ceremonial products, sculptures and statues.
Southern region
A second “SSF Home Deco Mart” at Taman Perindustrian Plentong, Johor.
JohorHome living added
Established My Curtain Sdn Bhd — now SSF Home Furnishing — bringing curtain customisation and accessories into the range.
Northern region
The fourth “SSF Home Deco Mart” opens in Butterworth, Penang.
PenangEastern region
The fifth “SSF Home Deco Mart” opens in Kuantan, Pahang.
PahangFurniture joins the portfolio
Expanded our home décor and home living offerings to include furniture.
Concept displays
Introduced Victorian, Classical, Modern Contemporary and English Country themes across our outlets.
Range keeps widening
Continued expansion of our furniture and home living product offerings.
We go online
Established our own SSF e-commerce website, venturing into the e-commerce space.
House displays
The Scott Garden outlet opens with seven mock-up houses — bedroom, living room, dining room and bathroom — later adopted across other outlets.
SSFHOME is born
New retail branding launches, anchored by a 55,000 sq ft outlet at MyTown Shopping Complex, WP.
One central warehouse
Warehouse operations consolidated into the central warehouse at Hap Seng Business Park, Shah Alam, Selangor.
Leadership
Board of Directors
Seven directors — three executive, four independent non-executive — govern SSF HOME Group Berhad. Select any profile to read their full background.
More info
Independent Non-Executive Chairman
Datuk Seri Dr Haji Abdul Fattah bin Haji Abdullah
More info
Managing Director / Chief Executive Officer
Wong Choong Loong
More info
Executive Director / Deputy Chief Executive Officer
Lok Kok Khong
More info
Executive Director
Chin See Kew
More info
Independent Non-Executive Director
Kong Sau Kian
More info
Independent Non-Executive Director
Lim Su May
More info
Independent Non-Executive Director
Er Kian Hong
Audit and Risk Management Committee
- Kong Sau Kian Chairperson
- Er Kian Hong
- Lim Su May
Nomination and Remuneration Committee
- Er Kian Hong Chairperson
- Kong Sau Kian
- Lim Su May
Corporate structure
One group, five wholly-owned subsidiaries
SSF HOME Group Berhad
201501016707 (1142041-X)
100%
SSF Sdn Bhd199601008089 (380435-V)
100%
SSF Creative Life Centre Sdn Bhd200801001731 (803015-D)
100%
SSF Studio Sdn Bhd201701047496 (1261672-M)
100%
SSF HOME Furnishing Sdn Bhd200201022016 (589679-H)
100%
SSF Holdings Sdn Bhd200801010941 (812229-V)
Contact us
Talk to the right team
Corporate enquiries go to our head office in Shah Alam. Order and delivery questions go to customer service.
Head Office
No. 6, Jalan Jurutera U1/23,Hicom-Glenmarie Industrial Park,
40150 Shah Alam, Selangor, Malaysia.
Office contact
03 – 5569 9838
General and corporate enquiries.
Customer service hours
Monday – Friday, 9am – 6pm
Closed on public holidays.
Central warehouse
Hap Seng Business Park,
Shah Alam, Selangor — our sole warehouse for incoming inventory and outlet distribution.
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